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Highly Commended
Media
Mindshare EMEA
Ford Europe, Ford Ka
Quantum of Solace Partnership
Seeking to connect with young European women, the Ford Ka partnered with the latest Bond movie, Quantum of Solace. A series of original, entertaining and compelling content was created - communicated via TV, print, consumer competitions, and the internet. The campaign was a huge success, with consideration of the brand increasing by 11% among the target market.
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