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Winner
Media
Maxus UK
Mercedes-Benz
Mobile Showroom
Dealer visits are at an all time low. In the digital age, consumers expect their information to be instant and concise - no matter where they are. Which is why Maxus UK developed a unique, car-specific mobile phone brochure for Mercedes-Benz. Dynamically updateable, the brochure put the client very much in the driving seat. And the resulting cost-per-lead ratio was nothing short of outstanding.
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