Winner

Interactive

Grey New York

E*Trade

Outtakes

To create an online buzz around E*Trade's Super Bowl ads, the agency produced an online outtakes campaign. These were edited clips, comprised of deleted scenes or unfinished E*Trade commercials.

Posted on YouTube, the videos scored three million hits in just five days. And then the mainstream media picked up on it, including E! Entertainment, the Today Show, and ESPN. Touchdown!