Winner

Interactive

Bridge Worldwide Cincinnati

Procter & Gamble, Pringles

Can Hands

This banner ad demonstrates to a young, online audience how eccentric, fun - and even downright weird - life with Pringles can be. As the user clicks on the banner again and again (and again, and again), they go deeper and deeper into the Pringles story. There's a surprise at every turn - and they never even have to leave the ad.