HARRISON TROUGHTON WUNDERMAN | FITNESS FIRST | TAKE-AWAY MENU

Most gym advertising features perfect people with perfect bodies. This puts normal people off. We wanted to target these normal people and say, "It is ok to indulge and eat bad things. Just use our gym and burn it off again." Over three days we sent out what looked like three junk food menus which listed takeaway food and the exercise needed to take it off.

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