OGILVY CHICAGO | LANDMARKS PRESERVATION COUNCIL OF ILLINOIS | LANDMARKS

Landmarks Illinois was looking for a fresh approach to target prospective new members about the importance of historic preservation. We sent out a limited edition architectural poster series that recipients would be hesitant to throw away. upon unfolding what is thought to be an impressive tribute to one of Chicago's famed historic structures, the posters instead reveal a gritty photo of what is actually in its place today.

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