Discover BRIC: Brazil, Russia, India & China
Managed and edited by Katie Zurita, International PR Manager, TNS

Introduction

BRIC was conceived in a paper by Goldman Sachs in 2001 paper entitled ‘The World Needs Better Economic BRICs’. Over the years the BRIC acronym has become a symbol of the power and growth potential of the world’s largest rapid growth and emerging markets. Increasingly BRIC is quoted to demonstrate the shift of economic power towards emerging markets and away from developed markets such as the United States, Germany, Britain and even Japan.

Having come out of the global financial crisis better than their developed counterparts, it appears that the four BRIC markets are going to become even stronger players on the world stage… and they are beginning to flex their muscle. A perfect illustration of this is the 2010 BRIC Summit which took place in Brasilia, Brazil on April 16, 2010. This was the second formal meeting of BRIC heads of government and the agenda focused on a range of issues including closer cooperation around energy, food production, trade, investment, science, technology and infrastructure.

The BRIC markets will certainly provide much growth opportunity for TNS’ multi-national clients over the coming years.

It is for this reason TNS has produced this Discover BRIC Source Book. We’ve drawn from our collective knowledge around Brazil, Russia, India & China to provide you with a more up-close view of these markets. As you read on, you will find a range of fresh perspectives from snapshots about everyday life, to points of view on what is driving high growth categories like technology as well as insights on priority consumer segments.

The future of our industry in the BRIC countries is very exciting. As that unfolds, I hope you find the insights that follow to be both interesting and useful.

Regards,
Pedro Ros, Chief Executive Officer, TNS

Download Discover BRIC: Brazil, Russia, India & China [pdf, 960 Kb]